Hereford prime beef has awarded the medal of excellence by the French Academy of Meat in march 2000 presented for its outstanding flavour and also for the craftsmanship shown in its production, processing with beef aged for maximum tenderness and presentation. A great grass fed beef, Prime Hereford offers superb taste, which is tender, juicy and full of natural flavour. Our Pure Hereford rump is matured for 21 days in the traditional manner and packed in clearly labelled bags ready for your immediate consumption or for storage in the freezer.