Simba has always strived to bring a little flavour and fun to everyone, and the Simba Original Beef Chips encapsulates all that! What could be better than the Beef flavoured, potato chips made to perfection? Simba will always be the undisputed King of Snacks. Bringing spice to our lives since 1956 when South Africans were first introduced to the Simba Chippie! Simba Original Beef chips combine two beloved South African items, the perfect crispy Simba chip and Mrs Balls Original Beef to bring you a snack that Roarrrrrrs with flavour!