South Africans were first introduced to the Simba Chippie in 1956 and what a day that was! The South African public have never looked back! Simba Smoked Beef Chips are rich in flavour and full of crunchy taste. What could be better than a packet of Simba Smoked Beef Chips, a few friends and time to enjoy both! Simba has perfected their chips; the ideal amount of tasty Smoked Beef mixed with perfect potato chips these Simba Smoked Beef Chips roarrrs with flavour!