Last updated: 3 July 2026
This Privacy Policy explains how The Savanna collects, uses, stores and protects your personal information when you visit our website, make a purchase, create an account, join our loyalty programme, subscribe to marketing communications, contact us, or otherwise use our services.
The Savanna is committed to protecting your privacy. Any personal information you provide to us will only be used in accordance with this Privacy Policy and applicable data protection laws.
The Savanna operates this website and online store. Our store is powered by Shopify, which enables us to provide our ecommerce services to you.
We may update this Privacy Policy from time to time by posting a revised version on this page. You should check this page occasionally to make sure you are happy with any changes.
Who We Are
For the purposes of applicable data protection laws, The Savanna is the data controller of the personal information we collect from you.
You can contact us using the details below:
Email: customerservice@thesavanna.co.uk
Phone: 020 8549 6000
Address: 20-22 Worple Road, Wimbledon, London SW19 4DH
Personal Information We Collect
We may collect and process the following types of personal information, depending on how you interact with us:
- Your name
- Billing and delivery address
- Email address
- Phone number
- Payment and transaction details
- Account login details and preferences
- Order history and purchase behaviour
- Products you view, add to cart, add to wishlist, purchase, return or exchange
- Loyalty programme information, including points, rewards and redemption activity
- Communications you send to us, including customer service enquiries
- Survey responses, preferences and interests
- Postcode and demographic information
- Device information, including browser type, IP address and device identifiers
- Website usage information, including pages visited, links clicked and how you interact with our website
- Marketing preferences and email engagement, such as whether you open or click our emails
We do not intentionally collect more personal information than is necessary for the purposes set out in this Privacy Policy.
How We Collect Personal Information
We collect personal information in the following ways:
- Directly from you when you place an order, create an account, complete a form, contact us, join our loyalty programme, subscribe to marketing, enter a promotion or respond to a survey.
- Automatically through our website using cookies, pixels and similar technologies.
- From service providers who help us operate our website, process orders, provide marketing services, manage customer communications, process payments, provide loyalty rewards, deliver orders and improve our services.
- From third-party partners, where permitted by law and where relevant to the services we provide.
How We Use Your Personal Information
We use your personal information for the following purposes:
To Provide and Improve Our Services
We use your information to:
- Process and fulfil your orders
- Take payment and prevent fraudulent transactions
- Arrange delivery, returns and exchanges
- Create and manage your customer account
- Provide customer support
- Remember your preferences
- Display relevant products and recommendations
- Improve our website, products and services
- Maintain internal records
- Manage stock, fulfilment and operational performance
To Communicate With You
We may use your information to:
- Send order confirmations, shipping updates and service messages
- Respond to your enquiries
- Contact you about an issue with your order
- Request feedback or reviews
- Notify you about account, loyalty or service updates
For Marketing and Promotions
Where permitted by law, we may use your personal information to send you marketing communications about products, offers, promotions, new launches, loyalty rewards and other information we think may interest you.
This may include communication by email, SMS, postal mail or online advertising.
You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us.
Even if you opt out of marketing, we may still send you non-marketing messages, such as order updates, account messages or customer service communications.
For Loyalty Rewards
If you join or use our loyalty programme, we may process your personal information to:
- Create and manage your loyalty account
- Track points, rewards and redemption activity
- Apply discounts, vouchers or loyalty benefits
- Personalise loyalty offers and communications
- Provide customer support relating to loyalty rewards
We use Loyalty Dog / LoyaltyDog to help provide and manage our loyalty programme.
For Security, Fraud Prevention and Legal Compliance
We may use your information to:
- Protect our website, business and customers
- Detect, prevent and investigate fraud or suspicious activity
- Verify accounts and transactions
- Comply with legal obligations
- Respond to lawful requests from authorities
- Enforce our terms, policies and rights
- Resolve disputes
Lawful Bases for Processing
Where UK or EU data protection law applies, we rely on one or more of the following lawful bases to process your personal information:
- Contract: where processing is necessary to provide products or services you have requested, such as processing and delivering your order.
- Consent: where you have given consent, such as for certain marketing communications or non-essential cookies.
- Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, managing customer relationships and promoting our products.
- Legal obligation: where processing is required to comply with applicable laws, tax rules, accounting obligations or lawful requests.
Service Providers We Use
We share personal information with trusted service providers where necessary to operate our business and provide our services.
These include:
- Shopify — to host and power our online store, process ecommerce activity, manage checkout, support store functionality and provide related ecommerce services.
- Google Workspace — for business email, internal communications, document storage, file management and administrative workflows.
- Klaviyo — for email marketing, customer segmentation, marketing automation, campaign reporting and related customer communication services.
- Loyalty Dog / LoyaltyDog — to provide and manage our customer loyalty programme, points, rewards and loyalty communications.
- Payment processors — to securely process payments.
- Delivery and fulfilment providers — to pick, pack and deliver orders.
- IT, analytics and security providers — to help operate, protect and improve our website and systems.
- Customer support providers — to help respond to enquiries.
- Professional advisers — such as accountants, lawyers or insurers where necessary.
- Authorities, regulators or law enforcement — where required by law.
We only provide these service providers with the personal information they need to perform their services for us.
We do not sell your personal information for money.
Relationship With Shopify
Our website and online store are powered by Shopify. Information you submit through our website may be transmitted to Shopify and processed by Shopify to provide ecommerce functionality, checkout, payment support, store security, analytics, fraud prevention and related services.
Shopify may also process certain information about your interaction with our store and other Shopify-powered stores to provide and improve its services. In some cases, Shopify may act as an independent controller of your personal information.
You can learn more about Shopify’s privacy practices by visiting Shopify’s own privacy policy and privacy portal.
International Transfers
Some of our service providers may process or store personal information outside the United Kingdom or the country where you live.
Where we transfer personal information internationally, we will take appropriate steps to protect your information in accordance with applicable data protection laws. This may include relying on recognised transfer mechanisms, such as adequacy decisions, standard contractual clauses, UK international data transfer agreements or equivalent safeguards.
How We Use Cookies
Cookies are small files placed on your device that help websites function, remember preferences and understand how visitors use the site.
We use cookies and similar technologies to:
- Operate our website and checkout
- Keep items in your basket
- Remember your preferences
- Allow account login and store functionality
- Analyse website traffic and performance
- Understand which pages and products are useful to customers
- Improve our website and services
- Support marketing, advertising and email performance tracking
- Help prevent fraud and improve security
Some cookies are essential for the website to work properly. Others are optional and may be used for analytics, personalisation or marketing.
You can usually accept, reject or manage cookies through our cookie banner or your browser settings. If you disable certain cookies, some parts of our website may not work properly.
Links to Other Websites
Our website may contain links to other websites. Once you leave our website, we do not control the privacy or security practices of those third-party websites.
You should review the privacy policy of any external website you visit. We are not responsible for the protection or privacy of information you provide to third-party websites.
Security
We are committed to keeping your personal information secure.
We use appropriate technical, organisational and managerial measures to help protect personal information from unauthorised access, disclosure, alteration or loss.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. You should avoid sending sensitive or confidential information to us through insecure channels.
How Long We Keep Your Information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
The length of time we retain information depends on factors such as:
- Whether you have an active customer account
- Whether we need the information to process orders or provide services
- Whether we need to keep records for tax, accounting or legal reasons
- Whether we need the information to resolve disputes
- Whether retention is required to prevent fraud or enforce our rights
When personal information is no longer needed, we will delete it, anonymise it or securely retain it only where required by law.
Your Rights
Depending on where you live and subject to applicable law, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Object to certain processing
- Ask us to restrict how we process your information
- Withdraw consent where processing is based on consent
- Request a copy of your personal information in a portable format
- Opt out of direct marketing
You can exercise these rights by contacting us at:
customerservice@thesavanna.co.uk
We may need to verify your identity before responding to your request.
These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain information to comply with legal, tax, accounting or fraud prevention obligations.
Marketing Preferences
You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails.
You can also contact us at customerservice@thesavanna.co.uk to update your marketing preferences.
If you opt out of marketing, we may still contact you about orders, deliveries, account activity, customer service matters or other non-marketing communications.
Children’s Data
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
You may also have the right to complain to your local data protection authority.
In the UK, this is the Information Commissioner’s Office.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, technology, legal obligations or data protection practices.
When we update this policy, we will post the revised version on this page and update the “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information, or if you would like to exercise your rights, please contact us:
The Savanna
55 Weir Road
Unit 7 & 8
Wimbledon
England
SW19 8UG
United Kingdom
Email: customerservice@thesavanna.co.uk
Phone: 020 8549 6000